Google is saying goodbye to its Google Play Movies & TV app as part of a strategic shift to combine its entertainment offerings. The tech company is planning to gradually phase out this app, transitioning Android and iOS users to the Google TV app while also removing the app from platforms such as Roku and many smart TVs.

While Google Play Movies & TV is scheduled to bid its ultimate farewell in January, Google has laid out a roadmap for users to smoothly continue their entertainment journey, ensuring uninterrupted access to their downloaded shows and movies from the app.

What Does Google’s Help Page Say?

As per information on Google’s Android TV Help support page, individuals using a TV or streaming device run by Android TV will notice that starting from January 17, the Shop tab within the YouTube app will become their new destination for buying and renting movies and TV shows. This adjustment further aims to facilitate a smooth transition for users who are familiar with the Google Play Movies & TV interface on Android TV.

Similarly, cable boxes and set-top boxes utilizing Android TV will shift their movie and TV show-watching and renting services to the YouTube app, replacing the functions previously handled by the Google Play Movies & TV app. Similarly, web users will find their entertainment hub transitioning to YouTube as well.

“As a result of these updates, Google Play Movies & TV will no longer be available on Android TV devices or the Google Play website. However, all your previously purchased titles (including ongoing rentals) will remain accessible on Android TV devices, Google TV devices, the Google TV mobile app (for Android and iOS), and YouTube,” as stated on the support page.

Already Begun Redirection

Meanwhile, as reported by 9to5 Google, the company has already initiated the redirection of users to the Shop tab within the YouTube app, ensuring a smooth continuation of their entertainment journey. This move aligns with Google’s dedication to preserving user access to their bought content, ensuring a seamless transition despite platform alterations.

The report indicates that Google’s decision to consolidate its entertainment services within the YouTube platform resonates with a larger pattern observed across the tech and entertainment landscape. Similar strategies can be seen in Apple’s recent update to its TV app, smoothly combining Apple TV+ content with movie and TV show purchases and rentals. This trend reflects the industry-wide emphasis on simplifying user experience and providing more integrated solutions.