Apple has officially launched the Apple Store app in India, a service that has been available in other markets for years. The app can now be downloaded from the App Store and is designed to simplify access to Apple’s products and services in the country. This complements Apple’s existing network of physical stores, authorized sellers, and third-party retailers.
“At Apple, our customer is at the center of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online. “With the Apple Store app, customers will discover a new and easy way to shop for all our incredible products, receive personalized support, and really experience the best of Apple,” she added.
Customization Option for Indian Users
The Apple store app also includes several customizations tailored for Indian users. For example, it features a Products tab that allows users to explore Apple’s range of devices and accessories, learn about trade-in programs, and access financing options. The For You tab also provides personalized recommendations and a quick-access section for saved or favorited items.
The app also features a “Go Further” tab, which offers several helpful options: after making a purchase, customers can connect with Apple Specialist for online Personal Setup sessions, access tips through short videos, or participate in Today at Apple sessions at local stores to fully unlock their devices’ capabilities.
The app also introduces Apple’s customization options in India, allowing users to engrave devices like Airpods, iPads, and Apple Pencils with names, initials, or emojis in multiple languages. Customers can also upgrade Mac specifications or personalize their Apple Watch orders.
Through the Apple Store app, Indian customers can choose between home delivery and in-store pickup, making it easier to access Apple products.
This launch coincides with Apple’s growing investment in the Indian market. In addition to working with authorized resellers and third-party retailers, Apple opened its first physical stores in Delhi and Mumbai in April 2023. The company has also announced plans to open new stores in Bengaluru, Pune, Delhi-NCR, and Mumbai shortly.
With this digital expansion, Apple aims to offer Indian consumers the same premium experience it provides in other countries. By combining personalized shopping, customization options, and convenient delivery or pickup methods, Apple is setting a new benchmark for customer engagement in India.